Know if the UK
is worth it before
you bet on it.
Tryalo runs a fixed price, time limited trial in real UK stores, whether you are entering the UK for the first time, launching a new product, or moving into a new category. You get an evidence based verdict, not a guess.
Trial complete
Every route into the UK asks you to guess or gamble.
Entering the UK, launching a new product or moving into a new category all raise the same question. Brands are usually offered one of three routes to answer it, and none of them give you real evidence before you commit.
Commission only
A distributor on commission only terms carries all the cost of listing and stocking, so they under-invest to protect themselves.
Retainer based
You pay an ongoing fee to an agency or distributor with no fixed end date and no guarantee of listings or sales. The clock runs whether or not it is working.
Report only
A market report gives you an opinion on the opportunity, built on research and interviews, not a single unit sold on a UK shelf.
The Tryalo route
One fixed price, a defined store set, and a verdict built on real sales data, not projections, retainers or billable hours.
One contract. One geography. One clear answer.
Tryalo buys your stock on sale or return terms and runs the entire trial. If you have no UK company, bank account or VAT registration yet, you do not need one to take part.
Sign and ship
You supply compliance documents, artwork and stock. Tryalo can handle UK labelling if required.
Approach visit
A Tryalo representative calls on every targeted store in a geography we select to fit your requirements, to secure listings ahead of week one.
Sell and restock
Across an 8 week run, a Tryalo representative calls on each store to record sales data, restock, and confirm the trial is proceeding to plan.
Receive your verdict
You get real sales data from real stores, not projections, so you can decide with confidence. If the numbers hold up, your next conversation with a buyer is grounded in fact, not a pitch.
Three trial sizes. One fixed fee. No surprises.
Every tier runs for 8 weeks in a defined geography. Price is set by the number of stores targeted, not by hidden extras.
- 30 stores approached
- 20 stores listed, minimum
- 8 week trial run
- 50 stores approached
- 35 stores listed, minimum
- 8 week trial run
- 100 stores approached
- 70 stores listed, minimum
- 8 week trial run
What you need to sell in store. For every trial we need, at minimum, a sales presenter so your Tryalo representative can sell, plus shelf talkers and posters for each listed store. You can supply these to our specification, or we can produce them for you under Basic.
Enhanced and Premium add further support on top, from a managed social presence through to paid social and influencer activity.
Every verdict points to a next step.
Whatever the result, you leave with a decision you can act on, not a guess.
Continue
Stay in the same stores to get more data before deciding what's next.
Enhance the data
Run a second trial in another geography.
Widen distribution
An enhanced distribution push, supported by local wholesale listings.
Discuss national distribution
If the data supports it, discuss how to widen distribution nationally.
Verdict is clear
The data does not support further activity.
Get your Retail Verdict.
Tell us about your brand and where you want it to go, and we will come back with a recommended trial size.
hello@tryalo.co.uk